Slow House
[ Web Design & Build, Art & Campaign Direction, Graphic Design, Print, Paid Ads, Social Design ]
A restoration experience
dedicated to those who wish to slow down, recharge, and reconnect.
Scope.
Brand Refresh · Logo & Visual Identity · Creative Direction · Campaign Direction · Social Design · Website Design & Build
Photography.
The project focused on refreshing the existing brand and building a more distinctive visual identity that could extend across campaigns, social and digital. Drawing from Slow House’s philosophy of intentional slow living, the direction balances a sense of calm and restoration with a warmer, more expressive approach to wellness.
Brand Refresh
The Slow House logo was refined to capture the brand’s approach to intentional slow living. Bold, curved letterforms give the identity presence, while the fluid wave softens the mark and introduces a sense of balance and movement.
The contrast creates a logo that feels contemporary and distinctive while retaining the calm, restorative character at the heart of Slow House.
Old Logo Design →
Typography Palette
The Slow House identity was refreshed to better reflect the experience of the brand: restorative, considered and grounded, without relying on the minimal aesthetic often associated with wellness.
A warm, earthy palette was developed alongside a contrasting typographic system and intimate photographic direction. Together, these elements create a visual language that feels relaxed and indulgent while giving Slow House a more recognisable and cohesive presence.
